If you’re in need of some help getting your brand out to the masses, then I can also help you!

I am an experienced PR professional having worked in the industry for 25 years. I have worked for agencies in the UK and Australia and since 1993 and since 2005 under the guise of PRChicks – my boutique PR consultancy with Australia-based, Belinda Andrade (Click Here to go through to the PRChicks site).

These days I tend to focus on female-focused lifestyle brands and services, such a fashion and beauty, homes & interiors, food & drink, health and fitness, child care and parenting.

However I’m more than happy to take on clients outside of these areas and have worked across a vast array of products and services, ranging from property to poledancing, bags to boxers, makeup to motocross, healthcare to handbags and child care to credit cards!!

PR Background

I started out in beauty PR with an internship at Selfridges Press Office in 1993, followed by her first agency role at The PR Workshop under the guidance of beauty industry maven, Marion Richards. Clients included french perfume and cosmetics houses, Rochas, Salvador Dali and Paco Rabanne.

I then spent two years at Interscience Pan Europa, as part of the communications team for the Partners In Population and Development – an NGO funded by the Rockefeller Foundation, UNFPA and World Bank.

After a couple of years travelling around promoting healthcare and family planning in developing countries, I hung up my healthcare boots for consumer PR, working at first Senior Account Manager at Spreckley Partners working with brands such as Cussons, Photo Me International, Adecco, UniBond, Pritt and Avery Stationery, before joining MacLaurin Communications (now Trimedia).

As Associate Director, I oversaw clients of all shapes and sizes, from Procter and Gamble and The Jim Henson Company (The Muppets, The Hoobs and Bear in the Big Blue House), to The Ogilvy Group, Carlson Media, Martin Maxey for Marks and Spencer and many more.

Moving to Sydney in 2001, I joined Maxted Thomas where she worked on NIVEA, Clairol and Remington and in 2003 moved to IRPR as General Manager, where I oversaw clients including Gillette Venus, Braun and Oral B, but also worked as PR Manager for the inaugural Australian Supercross Nationals, the Weetbix Kids Tryathlon series and as PR Manager for heavyweight boxer, Paul Briggs. I also had the good fortune to launch Black + White magazine’s The Athens Dream (a very tasteful coffee table photography book featuring the Australian Athens Olympic athletes in all their naked glory!).

I formed PRChicks in 2005 and have worked with Belinda Andrade in Sydney since then. Our clients are mainly health, beauty and lifestyle; including Ere Perez Natural Cosmetics, Brandpoint Australia (including Clarisonic), online eco homewares retailer,, Polestars,  PASH Parties, designer Jillian Middleton’s Gypset Cargo lighting and homewares label, Fridge-to-Go® cooler products and online child care search service, and Pipduck welly boots.

I have also sampled foodie PR, with former clients including Australia-based celebrity chefs Manu Feildel, Miguel Maestre and Alejandro Saravia.

In the UK I tend to focus on local businesses, with current clients Meldon House & Home interiors; The Bull Inn, Limpsfield and the village of Limpsfield, Surrey.

Twitter @PRChicks and@thewordbirdSM 

Facebook @PRChicks 

For PR, contact Sophie on the following:

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this:
search previous next tag category expand menu location phone mail time cart zoom edit close