Who?

Who is The Word Bird? Good question!

IMG_1702I’m Sophie Martin (aka Sophie Cross). I’m an experienced and entrepreneurial freelance PR consultant, copywriter and social media manager, with 25 (yikes!) years in the PR industry in both the UK and Australia.

Having worked across a wide range of sectors, run my own company and worked at high levels for other agencies,  I have developed a host of skills from successful news generation, copywriting and strategic communications to client management and sales and business development and social media management.

I have worked in PR since university (with a couple of interesting diversions!) and have run my own small, but perfectly formed PR business, PR Chicks since 2005, working with clients both in Australia and the UK.

Over the years I’ve written about and PR’d everything from advertising to adhesives, child care to carpets, makeup to The Muppets, perfume to parenting and TV to toiletries!

Following 11 years in Sydney, I moved to Spain in 2012, and then in 2013 returned home to roost in leafy Limpsfield, Surrey – a delightfully rural location, but just a hop and a skip from the bright Lights of London (LBG and Victoria) when Southern Rail allows…

I continue to freelance for clients both in the UK and sometimes still in Australia – in this virtual age, it’s perfectly possible to work from pretty much anywhere, as long as you have a laptop, internet and Skype and are prepared to work in the middle of the night!

However, these days I tend to focus my attention on small local businesses needing extra pr, marketing and social media help. I’ve also diversified into creating and managing WordPress websites/blogs.

I love flora and fauna, DIY, biscuits (particularly Malted Milks), singing in the car, writing, a good laugh, sitting in the sunshine, coffee, playing tennis, running and walking with the dogs. I don’t sit down very often, prefer snacks to meals and am a consummate “potterer”.

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