Ere Perez says NO to Animal Testing in Australia

At Ere Perez we believe very strongly in the need for a total ban on animal testing for cosmetics.

Last year Cruelty Free celebrated a historic moment as Cruelty Free’s founding organisation, the campaign led by BUAV (British Union for the Abolition of Vivisection) to end animal testing for cosmetics finally came to an end in Europe – with the last phase of the European Union’s ban coming into force.

Now it’s time for Australia to get on board too and recently UK comedian and actor, Ricky Gervais spoke on behalf of the Be Cruelty-Free Australia campaign.

Coordinated by Humane Research Australia and Humane Society International, it is part of the largest campaign in the world to end animal testing for cosmetics such as lipstick and shampoo.

The End Cruel Cosmetics Bill was introduced in March 2014 by Greens Senator Lee Rhiannon, and seeks to ban both cosmetics animal testing within Australia, as well as the import and sale of newly animal-tested cosmetics from abroad. This would mirror the historic ban in place across the 28 member countries of the European Union, the world’s largest cosmetics market.

Animal testing for cosmetics is still legal in Australia. Although often assumed to occur infrequently, there are no official statistics to show how often such tests are conducted here or how many animals are subjected to cosmetics suffering. Additionally, many of the cosmetics on sale in Australia’s shops will have been tested on animals in another country.

We are a Cruelty Free brand and believe there is absolutely no excuse for animal testing to occur anywhere in the world for the sake of cosmeticsWe only test on friends and family! And we never use any unsafe ingredients. Why would we? Ere Perez

So if you want to get behind the bill to ban animal testing in cosmetics in Australia, click here to send an email to your Senator asking them to support the End Cruel Cosmetics Bill.

For more information and a who’s who of Cruelty Free ambassadors, go to

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