The importance of wearing natural mascara

Our eyes convey our every emotion. They are our most beautiful and our most sensitive facial feature. That’s why it’s so important to look after them with good quality, toxin-free mascara that will enhance your eyes’ health, as well as their beauty, without causing irritation or damaging lashes.

If you cover your lashes with rubbish – chemicals, toxins and poor quality mascara – you’ll most likely get irritation or sensitive and your lashes may well thin or fall out.  But nourish them with good quality, natural mascara, made with high quality oils and natural ingredients and they will grow thick and healthy to set off your eyes to their fullest potential.

Unlike other mascaras, Ere Perez formulas are made with oil and waxes, not water and alcohol, which is much better for lashes and brows. They are particularly good for people who have sensitive eyes and can’t wear chemical-based or synthetic makeup.

As well as being healthy and kind to your lashes, they’re also very high-performing and totally smudge–proof.  Ere Perez keeps it nice and simple with four mascaras:

1. Natural Almond Oil Mascara – Black. The original and the best, Ere Perez’s natural almond oil formula strengthens and lengthens lashes with no smearing or flaking. It’s tear-proof and a real treat for lashes. It also smells divine!  Beauty editors and celebrities rave about this mascara!

2. All-Day Sunflower Oil Mascara – Brown. A gentle formula, perfect for all day wear with a base of sunflower oil. Great for a natural no-makeup look for all lash colours from dark brown to blonde. Good for lighter skin tones where black might be too harsh.

3. Volumising Waterproof Mascara – Black. The only natural waterproof mascara on the market. The essential mascara for the beach, the gym, special occasions, exercise etc. The formula is a blend of nourishing avocado and mamey oils and has amazing 24-hour wear.

4. Lash & Brow Aloe Vera Gel Mascara – Perfect for nourishing wet-look lashes and tidy brows, the gentle formula does not irritate the eyes and is great for practice mascara for girls and teens. It’s also suitable for false eye-lashes. 

Tip: Remove all mascaras, including waterproof mascara, with a gentle oil like jojoba oil. This will not only remove your mascara brilliantly, but will also help to nourish your lashes.

Ere Perez Natural Cosmetics is available in Europe from Naturisimo, Content Beauty, LoveLula and Amazon UK.

ENDS

NOTES TO EDITOR:  For more information, product, pricing or photography, please contact Sophie Martin 07514 011355 or sophie@ereperez.com. Also contact Sophie for UK Sales.